Bank Apologises for Shading Competitors

25 July, 2018 | Ngozi

If you were on the internet last week you couldn't have missed the interesting bank wars that resulted from Sterling banks post.

The post had a man in a rocket heading to the moon (depicted by Sterling Bank’s logo) and had the caption: “In shooting for the moon, men become stars.”

The joke was that about 6 banks’ buildings/logos were literally on ground in the ad, with the Sterling Bank customer heading to the moon.

They unleashed something. Access Bank, Union Bank, First Bank responded to the ad, clapping back with memes while FCMB joined in as an observer.

The banter it generated was fun, at least to social media users.

But it appears Sterling Bank may have gotten a warning or something because today, they released an apology saying:

We hope that next time they take their APCON research seriously.


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