The Cartoon Network channel has launched a brand new initiative, Cartoon Network Africa Creative Lab.
The initiative will encourage African talents: creators, writers, graphic artists, animation students, anyone who loves to develop kids’ content, to explore their creative, animation and production talents and have the chance to produce a short-form animated comedy to make Cartoon Network viewers across Africa laugh out loud.
In this ground-breaking move, the leading network in the kids’ entertainment industry, Cartoon Network, is taking a bold step towards addressing the gap in locally relevant animated content.
“There has been a demand for local content in Africa on kids channels from our studios in the United States and Europe and feel now is the right time to take further steps in the development of the African Animation space whilst responding to the demand for animation that is really relevant to the African audience”, says Ariane Suveg, Senior Programming and Acquisitions Manager for Turner Kids’ Africa. “For us the idea is to first find great local projects and then start the process of the development of the market. We know that there are hidden talents, mainly individuals, who are not linked to any official production companies. We want to have access to meet with these talents, which is why we are bringing this initiative as a way for them to reach us and propose their projects”.